In Order to Be Successful in the Business Market,where Buyers

Multiple Choice

In order to be successful in the business market,where buyers are trained to identify suppliers as part of their jobs,salespeople:​

A) ​need not think of the buyers as purchasing agents.
B) need to possess increased levels of knowledge and expertise.
C) ​need not be thoroughly informed about their products.
D) ​need to adopt a very casual approach to selling.
E) ​need not provide a detailed assortment of applications for their products.