If a Buyer Mistakenly Believes That a Competitor's Offering Has

Multiple Choice

If a buyer mistakenly believes that a competitor's offering has higher level attributes or qualities than it actually does,the salesperson should attempt to:​

A) ​reassure the buyer that his or her product is at par with the competitors' offerings.
B) refrain from modifying the proposed offering just to suit the buyer's needs.
C) ​avoid calling attention to neglected attributes.
D) ​alter the buyer's beliefs about the competitor's offering by providing accurate information.
E) ​alter the importance weights of the buyer's offering.