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Jamie Is a Salesperson Making a Sales Proposal to a Potential

Question 30

Multiple Choice

Jamie is a salesperson making a sales proposal to a potential customer.During the presentation,she learns that some of the attributes of her product offering will not be able to maximize the buyer's evaluation score when compared to a competitor's offering.Which the following is probably the best strategy for Jamie to follow?​


A) ​She should avoid calling attention to neglected attributes.
B) She should end her presentation without disclosing her product's weaknesses.
C) ​She should attempt to explain to the buyer that the characteristics on which her product scores low are not really important.
D) ​She should modify the price to one that is more suited to the current product offering even if her company incurs a loss.
E) ​She should exaggerate a little to improve her score.

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