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Which of the Following Best Describes the Purpose of the SPIN

Question 21

Multiple Choice

Which of the following best describes the purpose of the SPIN (situation questions,problem questions,implication questions,and need-payoff questions) questioning system?​ To encourage buyers to disclose personal and business information


A) ​To involve the buyer in the sales presentation
B) To uncover a buyer's inherent problems
C) ​To make salespeople less averse to rejection
D) ​To gain the buyer's commitment to a purchase
E) ​

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