Ella Is a Salesperson at SalesQuarter Inc

Multiple Choice

Ella is a salesperson at SalesQuarter Inc.She performs a two-factor analysis for account classification and finds that the accounts are less attractive,offering low opportunity.Ella realizes that her accounts are in a weak competitive position.In this scenario,which of the following selling strategies should Ella follow?​

A) ​She should engage in heavy investment on the resources in this account.
B) she should allocate a moderate level of selling effort in order to maintain the current competitive position.​
C) She should make heavy investment in the selling effort in an attempt to strengthen her competitive position.
D) She should use alternatives like telemarketing, direct mail, and the Internet.​
E) ​she should advertise through telemarketing, direct mail, and the Internet.