Chris Received an Advertisement Requesting a Donation for a Program

Multiple Choice

Chris received an advertisement requesting a donation for a program to help troubled youths. He was sympathetic because his own childhood had been difficult. The ad had a line with spaces to indicate the level of contribution, with the first space showing $30, followed by $60, $100, then $500 (Gold Support) , and a final blank space to write in the contribution. Before Chris saw the level of contribution line, he thought, "I'll give $20"; after seeing the contribution line, he wrote in $25 instead on the blank space. Chris's decision to give the higher amount was MOST likely influenced by the:

A) representativeness heuristic.
B) availability heuristic.
C) anchoring and adjustment heuristic.
D) framing effect.