Microsoft Is Hoping to Head Off a New Threat from Google's

Multiple Choice

Microsoft is hoping to head off a new threat from Google's Documents and Spreadsheets, a set of free Web based software tools that Google hopes also to make available offline. That capability would make Google's office productivity programs a direct challenge to Microsoft's Word and Excel programs, for which users usually pay hundreds of dollars. This is an example of

A) Competitive differentiation.
B) Strategic alliance.
C) Relationship marketing.
D) The European factor.