Kathy Has Just Completed Primary Research for the Company's Pilot

Multiple Choice

Kathy has just completed primary research for the company's pilot product, "Jovial Jingles." Her manager has asked her to include secondary research information as well. For this, she should include ________.

A) information from research conducted using focus groups
B) information from research conducted only on specified core customers
C) information sourced from magazines, newspapers, public websites, books, and other reports
D) information from her review of the primary research