Justin Needs to Conduct and Record Interviews with Potential Customers

Multiple Choice

Justin needs to conduct and record interviews with potential customers for a new product that has just been launched. Which of these suggestions would you give him?

A) Focus generally on open-ended questions and provide the questionnaire before recording.
B) Focus generally on closed questions and these need not be recorded.
C) Use surveys when required, to augment the research.
D) Ask open-ended and closed questions but record with permission.