If You Sell a Product, Chances Are You Will Have

Multiple Choice

If you sell a product, chances are you will have competitors selling similar products.Which of the following is NOT one of the basic rules addressing the issue of competitors' products?

A) do no refer to the competition unless necessary
B) if necessary, address the competition only briefly
C) make a detailed comparison of your product and the competition's product
D) be professional at all times
E) illustrate to your prospect all the weakness and none of the strengths associated with your competitor's product