Cross-Cultural Communication Is Difficult to Understand and Therefore, Salespeople Must

Multiple Choice

Cross-cultural communication is difficult to understand and therefore, salespeople must follow certain guidelines in order to be effective.Which of the following is not a guideline stated in the textbook?

A) Exaggeration of product specifications and benefits should be discarded
B) Use simple, clear English for people whose first language is not English
C) Humour should be avoided when building a new relationship
D) Profanity should be avoided at all cost
E) Body language is not as important as other nonverbal communication factors