Psychographic Segmentation Has Been Found to Be More Useful for Marketers

Multiple Choice

Psychographic segmentation has been found to be more useful for marketers than demographics alone as a way to predict consumer behavior, especially for

A) products that have reached the maturity stage in the product life cycle.
B) imported goods and services.
C) products and services that don't exist yet.
D) products that appeal to children.
E) durable goods.