Jeremiah Was Assigned to Help Create a Positioning Strategy for His

Multiple Choice

Jeremiah was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider

A) the features the engineers feel are most important.
B) the ways the sales representatives have been positioning the firm's products.
C) the characteristics that helped his firm win a statewide award for excellence in manufacturing.
D) what the target market would consider the most important features.
E) the safety record of the firm and its products.