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Shampoos Sold in Supermarkets and Pharmacies Promise Various Results, Such

Question 19

Multiple Choice

Shampoos sold in supermarkets and pharmacies promise various results, such as less frizz, more shine, less breakage, or more body. Shampoo marketers are using ________ segmentation.


A) benefit
B) geodemographic
C) psychographic
D) loyalty
E) demographic

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