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Adidas Group Owns Reebok, Rockport, and TaylorMade Brands

Question 18

Multiple Choice

Adidas Group owns Reebok, Rockport, and TaylorMade brands. Adidas uses the different brands to pursue a(n) ________ strategy.

A) concentrated targeting
B) micromarketing
C) benefit targeting
D) differentiated targeting
E) undifferentiated targeting

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