Solved

Which Segmentation Method Is Being Used When M&M's Offers Special

Question 33

Multiple Choice

Which segmentation method is being used when M&M's offers special graduation-themed packaging for customized M&M's (imprinted with the name, graduation date, and special messages for the graduate) ?


A) occasion segmentation
B) geographic segmentation
C) lifestyle segmentation
D) benefit segmentation
E) loyalty segmentation

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q28: A business would consider salient attributes when<br>A)deciding

Q29: How can an individual's self-concept affect a

Q30: When Victoria's Secret offers different product lines,

Q31: Your business is best described as an

Q32: Kelvin Electronics is known for high-end and

Q34: Get Well Soon Inc. markets health-care aids

Q35: How do the attributes of occasion and

Q36: Customers at Brent Hill Salons are rewarded

Q37: Geodemographic segmentation can be particularly useful for

Q38: Recently the Lego company introduced a new