Solved

Recently the Lego Company Introduced a New Line of Toys

Question 38

Multiple Choice

Recently the Lego company introduced a new line of toys designed for girls as a response to research which showed the company should market to this largely untapped group. Which type of segmentation revealed this information to the company?


A) geographic
B) geopsychographic
C) psychographic
D) geodemographic
E) demographic

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q33: Which segmentation method is being used when

Q34: Get Well Soon Inc. markets health-care aids

Q35: How do the attributes of occasion and

Q36: Customers at Brent Hill Salons are rewarded

Q37: Geodemographic segmentation can be particularly useful for

Q39: The Value and Lifestyle Survey (VALS)conducted by

Q40: A university that uses benefit segmentation to

Q41: One of the reasons marketers use loyalty

Q42: The different methods of segmenting a market

Q43: Beverage companies often use television commercials with