Whenever the President of the Local Public University Promotes the Institution

Multiple Choice

Whenever the president of the local public university promotes the institution, he emphasizes the university's price most often because its tuition is much lower than neighboring private colleges, while students still receive a high-quality education with a student-centered faculty. He is positioning the institution based primarily on

A) value.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.