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    M Marketing Study Set 3
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    Exam 9: Segmentation, Targeting, and Positioning
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    In Theory, Why Is Micromarketing the Ultimate in STP Strategy
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In Theory, Why Is Micromarketing the Ultimate in STP Strategy

Question 56

Question 56

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In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?

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Micromarketing (or one-to-one marketing)...

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