When Marketers Look at Advertising Media They Often Begin with Viewer

Multiple Choice

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

A) country culture
B) regional culture
C) demographics
D) micromarketing measures
E) scenario planning