Question 1

Political candidates are notorious for appealing to the different beliefs and values of potential voters in different areas of the country. These politicians are appealing to differences in

Accepted Answer

A)  popular culture.
B)  regional culture.
C)  demographics.
D)  generational cohorts.
E)  country culture. B

Question 2

A generational cohort is a group of people who

Accepted Answer

A)  purchase only one brand of a product throughout their lifetime.
B)  grew up and went to school together.
C)  have the same beliefs and values as the generation that came before them.
D)  have similar purchase behaviors because they have shared the same stage of life.
E)  are not open to new things. D

Question 3

Green marketing was more common in the United States when agricultural products were the largest source of income.

Accepted Answer

A) True 
 B)False  False

Question 4

In New England, foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Accepted Answer

A)  regional culture.
B)  country culture.
C)  generational factors.
D)  social trends.
E)  regulatory factors.

Question 5

One of the goals of value-based marketing is to

Accepted Answer

A)  provide the greatest value for the least profit.
B)  sell products for the highest possible price.
C)  offer greater value than competitors offer.
D)  determine the value of the brand.
E)  sell to all consumers, regardless of their needs.

Question 6

Applying age as a basis to identify customers is always unethical, as it involves stereotyping.

Accepted Answer

A) True 
 B)False

Question 7

CVS is promoting greater health and wellness in their communication strategies by advocating that people should embrace "real" beauty. Various marketing channels help consumers discern the reality of the images they see. This is a response to a ________trend that surrounds health and wellness concerns.

Accepted Answer

A)  marketing
B)  social
C)  media
D)  technological
E)  service

Question 8

The 1890 Sherman Antitrust Act prohibits monopolies and other activities that would restrain trade or competition and makes fair trade within a free market a national goal.

Accepted Answer

A) True 
 B)False

Question 9

The tool that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy is called the

Accepted Answer

A)  macroenvironment analysis framework.
B)  marketing environment analysis framework.
C)  consumer analysis framework.
D)  immediate environment analysis framework.
E)  competitive analysis framework.

Question 10

Marketers in the United States are paying increasing attention to ethnic groups because

Accepted Answer

A)  they represent a majority of the population in nonurban areas of the country.
B)  approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
C)  they are more susceptible to marketing messages.
D)  government subsidies assist marketers attempting to communicate value to these groups.
E)  country culture is replacing regional culture as a key marketing consideration.

Question 11

The poorest 25 percent of the U.S. population earned less than $24,002 per year in 2016. This meant they had

Accepted Answer

A)  average purchasing power.
B)  median purchasing power.
C)  high purchasing power.
D)  no purchasing power.
E)  the lowest purchasing power.

Question 12

Food deserts have come into the forefront of society. What constitutes a food desert? How have some companies responded to this societal issue?

Accepted Answer

The answer of Food deserts have come into the forefront...

Question 13

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is considering

Accepted Answer

A)  regional culture.
B)  consumer culture.
C)  geographic culture.
D)  country culture.
E)  marketing culture.

Question 14

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

Accepted Answer

A)  country culture
B)  regional culture
C)  demographics
D)  micromarketing measures
E)  scenario planning

Question 15

Corporate partners work with a focal company to make and supply products and services to consumers.

Accepted Answer

A) True 
 B)False

Question 16

A marketer's main focus should be on developing universal products or services that can be identifiable by and relevant to all groups of people.

Accepted Answer

A) True 
 B)False

Question 17

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

Accepted Answer

The answer of Identify three tactics that a mid-priced motel...

Question 18

Which group was born into a world where the Internet and other digital technologies already existed?

Accepted Answer

A)  Baby Boomers
B)  Generation W
C)  Generation X
D)  Generation Y
E)  Generation Z

Question 19

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

Accepted Answer

A)  Baby Boomers
B)  Generation W
C)  Generation X
D)  Generation Y
E)  Generation Z

Question 20

As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers should

Accepted Answer

A)  replace all gendered marketing with nongendered marketing.
B)  remove gender as a factor in their promotional materials.
C)  be careful about gender neutrality in positioning their products.
D)  maintain gender boundaries in all their marketing efforts.
E)  reinforce the importance of gender roles.

Exam 5: Analyzing the Marketing Environment

Political candidates are notorious for appealing to the different beliefs and values of potential voters in different areas of the country. These politicians are appealing to differences in

A generational cohort is a group of people who

Green marketing was more common in the United States when agricultural products were the largest source of income.

In New England, foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

One of the goals of value-based marketing is to

Applying age as a basis to identify customers is always unethical, as it involves stereotyping.

The 1890 Sherman Antitrust Act prohibits monopolies and other activities that would restrain trade or competition and makes fair trade within a free market a national goal.

The tool that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy is called the

Marketers in the United States are paying increasing attention to ethnic groups because

The poorest 25 percent of the U.S. population earned less than $24,002 per year in 2016. This meant they had

Food deserts have come into the forefront of society. What constitutes a food desert? How have some companies responded to this societal issue?

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is considering

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

Corporate partners work with a focal company to make and supply products and services to consumers.

A marketer's main focus should be on developing universal products or services that can be identifiable by and relevant to all groups of people.

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

Which group was born into a world where the Internet and other digital technologies already existed?

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers should