B&D Is a Small, Local, Heating and Air Conditioning Business

Multiple Choice

B&D is a small, local, heating and air conditioning business. The company views the nearby military base as a potential source of growth since B&D already installs and services the type of equipment the military would require. B&D is considering a ________ growth strategy.

A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development