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When a T-Shirt Manufacturer States, "Customers Can Have Any Color

Question 118

Multiple Choice

When a T-shirt manufacturer states, "Customers can have any color T-shirt they want, so long as it's blue," it is reflecting a view that was popular in which era of the marketing evolution?


A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) economics-oriented

Correct Answer:

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