Multiple Choice
Which statement reflects the philosophy of the market-oriented era?
A) A good product will sell itself.
B) The customer is king.
C) Firms should take advantage of a seller's market.
D) Advertising and personal selling should be emphasized in order to make the sale.
E) Firms should focus on value.
Correct Answer:
Verified
Correct Answer:
Verified
Q112: Meryl is considering a career in marketing.
Q113: The goal of customer relationship management is
Q114: UPS, FedEx, and other shipping companies support
Q115: Marketing has traditionally been divided into a
Q116: Marketing channel management is also known as<br>A)distribution
Q118: When a T-shirt manufacturer states, "Customers can
Q119: When retailers sell to consumers it is
Q120: How does value cocreation provide additional value
Q121: Relational orientation refers to the efforts of
Q122: An organization on cycling safety visits an