As Marketing Manager for a Newly Created Software Company, Kora

Multiple Choice

As marketing manager for a newly created software company, Kora is deciding whether or not to hire a company sales force. To make this decision, Kora needs to consider whether

A) her firm should attend trade shows.
B) her firm has a "hot" product.
C) having a sales force is worth the costs.
D) she will be able to add it to the marketing plan.
E) online advertising will work.