Generally, When Advertising to Consumers, the Objective of an Advertising

Multiple Choice

Generally, when advertising to consumers, the objective of an advertising campaign is

A) a pull strategy-to get the product into stores by having consumers demand it.
B) a push strategy-to increase demand by focusing on wholesalers, retailers, or salespeople.
C) to win advertising awards.
D) to offset sales promotion costs.
E) to maximize media planning.