Multiple Choice
Gabi just bought a pottery store. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gabi will probably use a ________ advertising schedule.
A) continuous
B) flighting
C) pulsing
D) penetrating
E) purposeful
Correct Answer:

Verified
Correct Answer:
Verified
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