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    M Marketing Study Set 3
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    Exam 17: Integrated Marketing Communications
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    Top-Of-Mind Awareness Is When Consumers Indicate That They Know the Brand
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Top-Of-Mind Awareness Is When Consumers Indicate That They Know the Brand

Question 66

Question 66

True/False

Top-of-mind awareness is when consumers indicate that they know the brand when the name is presented to them.

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