Lamar Is Assessing the Long-Term Effectiveness of His Firm's IMC

Multiple Choice

Lamar is assessing the long-term effectiveness of his firm's IMC efforts. He will probably analyze the firm's success in

A) expanding customer loyalty by closing the feedback loop.
B) increasing market share, sales, and customer loyalty.
C) increasing inquiries, awareness, and trial of her firm's services.
D) shifting customers to rule-of-thumb budgeting.
E) increasing the lagged effect.