The AIDA Model Would Suggest That Before Marketers Can Work

Multiple Choice

The AIDA model would suggest that before marketers can work to generate interest among consumers in their firm or their firm's products, they first need to

A) determine the level of desire needed to sustain action.
B) promote sufficiently to gain global attention.
C) gain attention through brand awareness.
D) offer discounts to increase purchase intentions.
E) take steps to encourage immediate purchase.