When Using the Objective-And-Task Method of IMC Budgeting, Which Process

Multiple Choice

When using the objective-and-task method of IMC budgeting, which process must be repeated for each product or service?

A) choose media, target audience, create message
B) set objectives, choose media, determine costs
C) identify team members, create objectives, develop media
D) establish plan, set objectives, choose media
E) create objectives, set budget, plan media