A Major Factor Contributing to the Growth in the Use

Multiple Choice

A major factor contributing to the growth in the use of direct marketing IMC efforts is

A) reduced government regulation of deceptive advertising practices.
B) expanded use of personal selling.
C) a shift from objective-and-task to rule-of-thumb budgeting.
D) increased use of credit and debit cards, and online shopping by consumers.
E) the reduction in IMC noise, allowing for a decreased lagged effect.