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    M Marketing Study Set 3
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    Exam 13: Services: the Intangible Product
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    When Managers Understand What Their Service Providers Are Facing on a Day-To-Day
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When Managers Understand What Their Service Providers Are Facing on a Day-To-Day

Question 139

Question 139

True/False

When managers understand what their service providers are facing on a day-to-day basis by directly observing them and talking to customers, it is called "management by walking around."

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