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    M Marketing Study Set 3
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    Exam 13: Services: the Intangible Product
  5. Question
    When the Delivery of a Service Fails to Meet Customers
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When the Delivery of a Service Fails to Meet Customers

Question 38

Question 38

Multiple Choice

When the delivery of a service fails to meet customers' expectations, a ________ gap exists.


A) service
B) knowledge
C) standards
D) production
E) procedural

Correct Answer:

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