Multiple Choice
What is the problem associated with service quality standards such as "be nice" or "do what the customers want"?
A) They create low expectations.
B) They are not specific.
C) They do not allow for the voice-of-customer process.
D) Most employees are unwilling to do what customers want.
E) They create a delivery gap.
Correct Answer:

Verified
Correct Answer:
Verified
Q61: The owners of hotels whose services are
Q62: The service dimension called _ refers to
Q63: Michelle wants to develop a zone of
Q64: Service employees at the airlines' flight cancellation
Q65: Most retail stores in the United States
Q67: When confronted with an angry and emotional
Q68: When Marcus checked into his Las Vegas
Q69: How do airlines and movie theaters overcome
Q70: Customers have a defined _ when it
Q71: Services marketing managers have learned that more