Multiple Choice
When a global firm turns to its subsidiaries in less developed markets for new product ideas, such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world, the firm is engaged in
A) a consortia.
B) reverse innovation.
C) competitive engineering.
D) pioneering.
E) beta testing.
Correct Answer:
Verified
Correct Answer:
Verified
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