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Lilly Created a Virtual Prototype of Her New Line of Fashion

Question 141

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Lilly created a virtual prototype of her new line of fashion boots on a website to show to consumers. Lilly realizes there are multiple lines of fashion boots on the market and hers will need to be unique. For Lilly, what important question should she be asking at this point?


A) What retailers should be used to sell the fashion boots?
B) Will this fashion boot line satisfy an unmet need?
C) What wholesale price should be charged?
D) What promotional plan will work best?
E) In which season should we introduce the product?

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