Which Statement About the Growth Stage of the Product Life

Multiple Choice

Which statement about the growth stage of the product life cycle is true?

A) It is characterized by initial losses to the firm due to its high start-up costs and low levels of sales revenue.
B) Marketing costs increase as firms vigorously defend their market share against competitors.
C) Firms will only start to see a rise in profits toward the end of the stage as the product matures.
D) Firms attempt to reach new consumers by studying their preferences, which enable them to segment the market more precisely.
E) Firms may position themselves for a niche segment of diehard consumers.