The Doritos Advertising Effort of "Live Mas," Which Is Spanish

Multiple Choice

The Doritos advertising effort of "Live Mas," which is Spanish for "Live More," is meant to suggest a lifestyle aspiration. If consumers make a connection between the Doritos brand and this promotional effort, then Doritos has created

A) brand ownership.
B) a brand extension.
C) brand loyalty.
D) brand dilution.
E) a brand association.