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    Exam 11: Product, Branding, and Packaging Decisions
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    If LL Bean Stores Allowed a Travel Company to Market Adventure
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If LL Bean Stores Allowed a Travel Company to Market Adventure

Question 116

Question 116

Essay

If L.L. Bean stores allowed a travel company to market adventure travel using the L.L. Bean brand name, what tactic would L.L. Bean be using?

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L.L. Bean ...

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