Multiple Choice
Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?
A) because of the annual competition for the most creative Super Bowl ad
B) because the Super Bowl offers an opportunity to create significant brand awareness
C) because the Super Bowl is a significant opportunity to be associated with local marketing
D) because Super Bowl ads generate brand loyalty
E) because it is the most cost-effective use of advertising dollars
Correct Answer:
Verified
Correct Answer:
Verified
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