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    M Marketing Study Set 3
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    Exam 11: Product, Branding, and Packaging Decisions
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    A ________ Refers to the Use of the Same Brand
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A ________ Refers to the Use of the Same Brand

Question 29

Question 29

Multiple Choice

A ________ refers to the use of the same brand in a different product line.


A) line extension
B) brand extension
C) product mix extension
D) co-brand
E) brand license

Correct Answer:

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