Geoff Is Looking for Data to Help with a New

Multiple Choice

Geoff is looking for data to help with a new marketing research study. When reviewing existing secondary data from a past research study, Geoff should pay careful attention to

A) how the secondary data were collected.
B) where the data were warehoused.
C) whether or not the Census Bureau has certified the research.
D) whether the data were transformed into information.
E) how often primary data were substituted for secondary data.