Imagine That You Currently Operate a Home Décor Shop, and You

Multiple Choice

Imagine that you currently operate a home décor shop, and you want to add another shop in a new location. You need to obtain data to determine the size of your potential market. Which data source would you use?

A) U) S. Bureau of the Census
B) J) D. Power and Associates
C) NOP World
D) Mediamark Research Inc.
E) National Purchase Diary Chanel