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    Culinary, Hospitality, Travel & Tourism
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    Managing Hospitality
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    Exam 13: Fixing Service Failures
  5. Question
    The "Wow" Word of Mouth Can Be Just as Valuable
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The "Wow" Word of Mouth Can Be Just as Valuable

Question 33

Question 33

True/False

The "wow" word of mouth can be just as valuable or even more valuable than negative word of mouth because it can be used as testimonials on the company's website.

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