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  2. Topic
    Culinary, Hospitality, Travel & Tourism
  3. Study Set
    Managing Hospitality
  4. Exam
    Exam 2: Meeting Guest Expectations Through Planning
  5. Question
    A Company Using a ______ Strategy Seeks to Be the First
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A Company Using a ______ Strategy Seeks to Be the First

Question 42

Question 42

Multiple Choice

A company using a ______ strategy seeks to be the first to move into a market segment to meet an unfulfilled customer need.


A) low-price provider
B) differentiation
C) market niche
D) both B and C

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