Multiple Choice
LuLuLemon Athletica, which specializes in athletic wear for women, recently launched a website featuring Ivivva, a new line of athletic and dance clothing for girls. Based on the information given in this example, what type of segmentation is LuLuLemon Athletica is using?
A) geographic
B) psychographic
C) demographic
D) core based
Correct Answer:
Verified
Correct Answer:
Verified
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