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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    What Positioning Strategy Would Use the Slogan "You Don't Pay
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What Positioning Strategy Would Use the Slogan "You Don't Pay

Question 171

Question 171

Multiple Choice

What positioning strategy would use the slogan "You don't pay more, you get more"?


A) price/quality
B) attributes
C) users
D) competitors

Correct Answer:

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