Question 1

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A(n) _____ is a specific segment of consumers or businesses that are most likely to purchase a company's product.

Accepted Answer

The answer of Match each item to the statement or...

Question 2

In addition to population and geography, a researcher might combine other indicators to segment markets geographically. Which of the following indicators would marketers be least likely to use?

Accepted Answer

A)  income and job growth 
B)  migration patterns 
C)  average size of the households 
D)  product-usage patterns

Question 3

What strategy is sometimes referred to as mass marketing?

Accepted Answer

A)  concentrated marketing 
B)  macromarketing 
C)  undifferentiated marketing 
D)  differentiated marketing

Question 4

When analyzing the toothpaste market, there are products that control tartar, fight cavities, freshen breath, and whiten teeth. It is correct to say the toothpaste market is utilizing product positioning.

Accepted Answer

A) True 
 B)False

Question 5

In the context of the VALS framework, "strivers" are a group of consumers who value duty and tradition more compared to other groups and are more likely to be women than men.

Accepted Answer

A) True 
 B)False

Question 6

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A geographic area that generates 40 percent to 80 percent of a company's sales is called a(n) _____.

Accepted Answer

The answer of Match each item to the statement or...

Question 7

Psychographic profiles do not cross national boundaries.

Accepted Answer

A) True 
 B)False

Question 8

What is the group born between 1966 and 1981, now generally in their 30s to 40s, often referred to as?

Accepted Answer

A)  baby boomers 
B)  teenagers 
C)  seniors 
D)  Generation X

Question 9

Discuss the differences between the business and consumer product markets.

Accepted Answer

The answer of Discuss the differences between the business and...

Question 10

A marketer segmenting by family life cycle will focus on age as the major determinant of consumer purchases.

Accepted Answer

A) True 
 B)False

Question 11

What positioning strategy would use the slogan "You don't pay more, you get more"?

Accepted Answer

A)  price/quality 
B)  attributes 
C)  users 
D)  competitors

Question 12

By identifying, evaluating, and selecting a target market to pursue, marketers are able to develop more efficient and effective marketing strategies.

Accepted Answer

A) True 
 B)False

Question 13

What does age segmentation tell a researcher about marketing opportunities? List the major age segments, and describe the buying characteristics of each segment.

Accepted Answer

The answer of What does age segmentation tell a researcher...

Question 14

Ford Motor Company surveyed 10,000 customers to analyze their needs and preferences in automobiles. At the end of the survey, respondents were asked to provide demographic information, including age. Responses concerning preferences were strikingly similar for each group within a specific five-year age range. What is this a result of?

Accepted Answer

A)  income effect 
B)  life-cycle effect 
C)  cohort effect 
D)  global-generation effect

Question 15

Targeting a large number of small, niche markets can be an expensive, complex, and inefficient marketing strategy.

Accepted Answer

A) True 
 B)False

Question 16

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The _____ occurs when a generation of individuals is impacted by current events during the formative years of 17 to 22.

Accepted Answer

The answer of Match each item to the statement or...

Question 17

In the process of market segmentation, what is the next step once market potential has been estimated?

Accepted Answer

A)  forecast probable market share 
B)  determine potential sales 
C)  develop a marketing mix 
D)  seek strategies to meet the outcomes

Question 18

One product class that has been successful with undifferentiated marketing strategies has been magazines.

Accepted Answer

A) True 
 B)False

Question 19

A marketer that is interested in finding out the lifestyle profile of the consumers in its target market would find demographic segmentation tools the most useful.

Accepted Answer

A) True 
 B)False

Question 20

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The practice of dividing an overall market into homogeneous groups based on the location is called _____.

Accepted Answer

The answer of Match each item to the statement or...

Exam 9: Marketing Segmentation, Targeting, and Positioning

In addition to population and geography, a researcher might combine other indicators to segment markets geographically. Which of the following indicators would marketers be least likely to use?

What strategy is sometimes referred to as mass marketing?

When analyzing the toothpaste market, there are products that control tartar, fight cavities, freshen breath, and whiten teeth. It is correct to say the toothpaste market is utilizing product positioning.

In the context of the VALS framework, "strivers" are a group of consumers who value duty and tradition more compared to other groups and are more likely to be women than men.

Psychographic profiles do not cross national boundaries.

What is the group born between 1966 and 1981, now generally in their 30s to 40s, often referred to as?

Discuss the differences between the business and consumer product markets.

A marketer segmenting by family life cycle will focus on age as the major determinant of consumer purchases.

What positioning strategy would use the slogan "You don't pay more, you get more"?

By identifying, evaluating, and selecting a target market to pursue, marketers are able to develop more efficient and effective marketing strategies.

What does age segmentation tell a researcher about marketing opportunities? List the major age segments, and describe the buying characteristics of each segment.

Targeting a large number of small, niche markets can be an expensive, complex, and inefficient marketing strategy.

In the process of market segmentation, what is the next step once market potential has been estimated?

One product class that has been successful with undifferentiated marketing strategies has been magazines.

A marketer that is interested in finding out the lifestyle profile of the consumers in its target market would find demographic segmentation tools the most useful.