Match Each Item to the Statement or Sentence Listed Below

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The division of a market into smaller, relatively homogeneous groups is called _____.